Truck wraps
Trucks carry more than just freight
Eye-catching trucks rolling over our roads as mobile advertising space are a welcome change to monotone road traffic. Studies have shown the effectiveness of truck advertising to be substantial.
Gradinger offer you a complete palette of weather-resistant wraps or vinyl banner printing on driver’s cabs, box-type delivery vans, articulated lorries, trailers or tails.
A long-distance truck offers a surface of around 80 square metres suitable for advertising – more than 8 billboards! The average annual mileage of more than 100,000 kilometres means that these mobile advertising boards have huge publicity potential. This type of advertising particularly catches the attention of car and truck drivers. This is supported by an in-depth study: each vehicle can gain between 9 to 16 million hits in one year (source: American Truck Association).
The costs of advertising for a truck with swap body (ca. 80 square metres) in long-distance travel come to around 4,500 Euros a year.
Results of various studies on truck advertising:
- Truck advertising is noticed by 63% of the population (Study by Contrast/ABH)
- High media penetration, especially reaching sections of the population with high buying-power. (Study Contrast/ABH)
- Is considered eye-catching, pleasant, youthful and non-intrusive (Study by Contrast/ABH)
- Reaches “advertising-abstinent” target groups (Study by Contrast/ABH)
- Has a very evenly spread performance (Study by DMD/GfK)
- Has a reach of 18.4% per month (Study by DMD/GfK)
- Is the subject of high recollection (Study by DMD/GfK), 84.3% correct motif recall
- Has the potential for up to 16 million hits per vehicle per year (Institut für Marktforschung und Marktentwicklung / American Truck Association)
